Step aside old BOGO and meet the new BOGO
Definitions cheap amoxil of words often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and educatio
There is a growing significant movement happening global where consumers are asking businesses to look after the things they care about such as the environment and the less fortunate in society. The request is still mainly tacit and despite it being an ironic request it still signals we are in a time of great change. Consumers these days want their ‘toys’ but they don’t want the environment to be destroyed in the creation of these. They want cheap products but they do not want workers to be paid a pittance to create the cheap products.
There does not seem to be an answer to this conundrum and yet one does exist. It exists in the recoining or reforging of a single word. This word is a simple one – GET. Today a new movement of people who want to get but give at the same time are reforging it. It is being transformed into the word GIVE.
Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian : poco, little + a, by + poco, little].
B1G1 and BOGO, despite sounding like characters from a Marvel comic are acronyms for Buy One GET One free. You buy one and they give you an extra one for the same price.
Look up BOGO on Wikipedia.com (there isn’t a definition yet for B1G1) and you will discover these definitions for BOGO :
* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!
* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.
* Bogo, Cebu, a city in central Philippines.
* Norway, a village in Norway.
* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.
* The mascot of the ITESM CEM.
* Bogosort, an ineffective sorting algorithm
* Bogosort, an ineffective sorting algorithm
BOGO light
There is an organisation in the USA called SunLight Solar founded by a gentleman called Mark Bent. He has created a special torch that not only is an amazing and robust solar-powered light, his company also gives a free torch to a family in need in developing nations for each one purchased. If you look on their website you will learn about their “BOGOlight”.
BOGOlight.com. – buy amoxil “The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.”
Mark Bent has managed to flip the meaning of the BOGO acronym upside down. For Mark along with thousands of his customers, BOGO now means Buy One GIVE One. A light is given whenever one is sold. Now each sale supports people in remote parts of the world who don’t have the benefit of electricity. They can now tap into solar power support themselves.
There are many other well known and less well know businesses now doing Buy One Give One giving or transactional giving as it is becoming known. Some of the famous ones are One-Laptop-Per-Child (OLPC) and TOM’S Shoes. Some of the less well-known ones (in the USA at least) are based in New Zealand, Australia and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a handful of special businesses that are heading the Buy One Give One movement.
Many Buy One Give One businesses are uniting under generic amoxil the common banner of Buy1GIVE1 run by a social enterprise based in Singapore. Buy1GIVE1 is the home of transaction-based giving. Any business based anywhere in the world can now start doing Buy One Give One giving with ease. It is becoming like a ‘CSR plug-in’ allowing a business to instantly start giving from each and every product or service sale, starting from just one cent. And it is no longer about giving an equivalent product to someone else, instead it is about contributing to a project that resonates with a companies activities. So for example a restaurant can feed a child, a TV manufacturer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree for every subscription and a builder can build a low-cost family home for those in need (Buy1BUILD1) – the list is endless.
Something special is happening these days as more and more people are switching onto giving and ‘citizen brands’ as a part of their everyday experience. The 2008 Edelman Goodpurpose global study of consumer attitudes reveal that almost seven in 10 (68%) consumers would choose to remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This very same study highlighted some other major things as well like :
* Half (52%) of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that does not.
* 54% would sing the praise’s of a brand to promote their products if there was a good cause behind it.
* Globally consumers are voicing a distinct desire for marketers to associate their brands to social causes. Forty-two percent say that if two products or services are of a similar quality and price, commitment to a cause trumps factors like innovation, design and brand loyalty when selecting one brand over another.
Turning Getting into Giving
In the minds of consumers, Buy One GIVE One is expected generic amoxil to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.
I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.
Here are the search results :
Free, photography, blogging, discount, networking, African, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, gift, sharing, shopping, pics, join, prose
Transaction-based or transactional giving
Unlike traditional charity giving, Buy One Give One giving is transactional in that every time you buy something, you give something. In the case of SunNight Solar they happen to give a physical light for every light sold. However, in most cases, Buy1GIVE1 associated businesses give in a different way. At Buy1GIVE1, giving can start from just USD 1c contribution per sale and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent almost every business in the world can afford to give from each sale especially when they know 100% contributed goes to the cause.
The amount contributed from each sale is not the point of focus with Buy1GIVE1 transaction based giving. The focus is instead on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is unlikely to make much of a difference think again and consider the following idea.
From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread throughout the world. Today Brazil is still by far the largest producer producing an average output of 28% of the world’s total coffee. Brazil produced enough coffee in 2006 to make 216 billion four hundred million – 216 400 000 000 – espresso coffees. If we calculate that across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee. The figures are hard to find but lets guess that 40% of the world’s coffee is sold in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally. This would equate to about 185,485,714 cups in the USA alone seeing they purchase around 21.9% of the world’s coffee beans.
If we considered the impact of the coffee industry alone taking up Buy1-Give1, imagine now that for every cup of coffee sold a child in a developing region like Sub-Sahara Africa received clean drinking water from a well and it only costing 1cent to do this. Surely any coffee shop could afford to contribute this amount from the sale of a single cup of coffee. Imagine the different that this one action alone would make in the world.
Transaction-based giving is the story of a thousand-mile journey starting with a single step. Digging a well costs a few thousand dollars, however when you break the cost down it only takes the sale of a single cup of coffee to give clean water to a single person for a day1. This is the incredible and simple power of transactional giving. It is like the compound interest of giving – a little turns into a huge amount very quickly.
Of course any company anywhere in the world can apply transaction-based giving to any of their products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa from every uniform purchased in the UK. And yet if companies choose to come together under a commonly recognised banner they have a greater effect. The ripple that one company creates adds to that of another and soon the tidal wave of change flows out into the world benefitting all the companies in the movement. This is the power of giving and doing things together.
Everyone wins with Buy One Give One transaction based giving. The consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices. The business wins in so many ways. And of course the charity cause wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum by Buy1GIVE1.
A new start
If you go right now and check Wikipedia.com for the word BOGO you should find that a new definition has been added. And soon B1G1 will be added. It is time for a sea-change – a change from the focus on GETTING to focusing on GIVING. I personally added a small addition to Wikipedia’s BOGO definition that says this: “… an acronym in the marketing industry that stands for Buy One GIVE One.”
Just imagine our world amoxil online where every time you shopped and bought something you gave something – automatically and seamlessly. This is the simple joyful magic of transaction based giving.
This is the world I choose to be a part of.
And remember – you don’t ‘get’ giving till you get giving.
References :
http://simple.wikipedia.org/wiki/Coffee
http://www.goodpurposecommunity.com/
http://www.goodpurposecommunity.com/
http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page
http://simple.wikipedia.org/wiki/Coffee
http://www.goodpurposecommunity.com/
http://www.coffeepoet.com/2007/09/
Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance, divided by the number of people in the community benefiting from the well on a daily basis.
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