Build Your Own Information Publishing Empire With Articles!
Back in the old days, hopeful writers daydreamed about publishing their own book, becoming a bestselling author, and getting a real big book advance when it came time for their next best seller. But that’s the old publishing model.
Now you can build your own publishing empire since the birth of digital printing and self-publishing businesses. In fact that has changed the whole playing field. Now you don’t need the “big boys” to establish yourself as a credible expert or profitable author. Even non-writers are getting in on the action!
If you know how to write simple articles that are filled with information that potential prospects in your market would love to read, then you have the serious potential to build a real information-based publishing empire. One that brings your profits and I’m going to show you step by step how it’s done.
I’ve designed this article info-publishing product pyramid based on cost to the client. For example, the first product is free for the client, but the cost of each product increases as you continue – making the most expensive product the weekend workshop. As your customers follow along the pyramid, you grow your empire, and best of all make more money. All originating from articles.
Product 1 – Write an ezine or newsletter.
Offer a simple one page electronic newsletter on a weekly or bi-weekly basis and center it around information in your niche. This is important to get right, because subscribers will probably decide whether or not they will want to buy from you based on the quality of the information you provide in this newsletter.
Product 2 – Write a traditional print book
It may surprise you that a print book lies this early in the publishing outline, but the truth is that most people aren’t making fortunes writing books. Sure — maybe the Twilight and Harry Potter authors are, but they are exceptions. Traditional books should be used more as marketing tools, especially for folks like us who are in the information business. Think of it as a high-class calling card which adds more credibility to you and your business.
Product 3 – Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information – than you can a traditional book.
Product 4 – Home Study Course
Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again – you can create this system using content that you have already written. Think editing.
Product 5 – Membership Program
All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.
Product 6 – Live Workshops
I just love live events! That’s because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again – all you are doing is taking your existing content and delivering it in another way.
*Optional Service – Coaching
Based on content you already have, you can design a curriculum based coaching program teaching clients how to do what you do or be what you are. These are usually very specialized programs with a lot of access to you personally as the coach, so you can charge premium prices for them.
You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.
Finally while you may not be able to create and deliver all of these product ideas in 90 days (probably depending on how much content you already have written), you can absolutely design your publishing outline based on how many articles you can commit to writing in the next few months.
**Remember that all of these products can be created from articles that you have already written and even published – cool huh!
Related posts:
- Nice Affiliate Marketing Information For You Being in the affiliate marketing business is not that hard...
- Start A Coaching Business By Writing & Blasting Articles For anyone looking to start a coaching business you know...
- Save Time And Build A Profitable Site Build It Site In 3 Easy Steps What if there was an easy way to ensure your...
- Autopilot Profits – Essential Information For Online Business Affiliate marketing is a great source of secondary (even primary)...
- How to Make Money Online Work At Home Job Opportunities The ultimate secret to succeed in this Online Home Based...
Related posts brought to you by Yet Another Related Posts Plugin.
Tags: Article Marketing, Business, home based business, internet, Internet Marketing, marketing, speaking, writing, writing articlesPosted in
