Poor Article Marketing Strategies
I make a lot of judgement calls in my online business, judging the work of other people. We all do that, I guess, although perhaps in different ways. Even in our roles as consumers of business products, we judge the copy of a sales letter or a video before we buy a course or a new piece of software. We assess what is good or ineffective when we do our competition analysis of the website design of others amoxil online in our niche. And some online amoxil of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.
I do all of my own writing for the Internet marketing niche, including the articles for article marketing. However, I hire free-lance writers for most of the other niches in which we compete. In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.
I have learned from having wasted too much money. I have found the best of the best, finally, and I have trained them. That saves me an immense amount of editing time, so I pay them far more than a typical writer would make. However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.
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My reasons for rejection are fairly consistent. These are the most common of the problems:
* The articles don’t make sense in English. Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction. It is buy amoxil certainly posssible that a writer may write brilliantly in her or his native language, but, without complete fluency in a second language, the writer will never be able to write effective marketing copy. The writer (or the writer’s employer) needs to hire a native speaker of the language to edit (or even rewrite) the article.
* The articles are submitted in the wrong category. I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television. Of course, there are ways that a writer could target such content to a business owner, but these writers do not make the effort. One could author an article about how to build a wedding planning business and cover many of the same topics as the article about planning a daughter’s wedding. A writer could produce an article about choosing the best plasma monitor for presentations at business conferences. While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.
* The articles are not well spun. Since I spin articles, and have done so for years, I can easily spot an article that is not carefully or thoroughly spun. No website can get any benefit from a poorly spun article or from publishing duplicate content.
Implicit in all of these reasons for rejection are the solutions to the problems. Either write well in your targeted language, submit your article to the correct niche and use strict spinning standards, or contract with a web article author who is well versed in Internet marketing.
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